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Norma A. Quintero
Founder and Publisher, Social Affairs
Norma A. Quintero has been a quintessential force in the philanthropic community and the epitome of impeccable taste and high standards in publishing. Mrs. Quintero is president of The Vizcayans and Jackson Cancer Care andsits on boards for the United Way, Jackson Memorial Foundation and the Red Cross Ball Committee, among other charitable organizations. She also opens the doors of her home frequently as gracious host for charity luncheons and galas, book releases, high fashion and luxury events that promote art, culture and education.
Under Mrs. Quintero’s leadership, Social Affairs has become the premier magazine covering philanthropy in South Florida and New York. With the help of her international marketing background and close relationships with key figures in fashion, art and philanthropy, Norma has been able to create and expand a solid foundation for Social Affair. She has secured the most committed philanthropists, award-winning writers and gifted artists to create a publication that celebrates the philanthropic lifestyle. Social Affairs showcases the work of generous benefactors and connects them with the latest trends in luxury, fashion, design, grand events, art, beauty and culture.

Norma Quintero has received numerous awards for her work on behalf of the community. These include: “Ann Bishop Spirit Award”, Women of Substance and Style”, “Query” Benefactor of Diabetes Research Institute, “Red Cross Spectrum Award”, and “Leadership Award” from the Women’s Cancer League, among many others. And the list continues to grow. Each award distinguishes Norma asa woman of elegant style and deep compassion. She is an inspiring example of the power of an individual to make a difference



What was the reason or inspiration that prompted you to start your publication, Social Affairs?

I have always been an active member in the South Florida philanthropic community. I began to recognize a need in these charitable circles for a publication that not only highlighted the latest fashion and lifestyle trends, but also called attention to the exceptional fundraising efforts of many of our leading non-profit organizations. My international marketing background and close connections with the power players in the South Florida charitable community served as a solid foundation for creating Social Affairs, a publication which focuses on "the philanthropic lifestyle."

Has Social Affairs accomplished everything you set out to do?

Staying current and relevant in the world of publishing is always a challenge that I greet with great anticipation and excitement. I have accomplished many of the original goals that were defined when I started the magazine, however, for any project to grow and sustain success, new benchmarks must always be on the horizon. Therefore, I find myself constantly creating new touchstones for what I consider the success of the publication. For the past two years Social Affairs has been an extraordinary project that has offered immeasurable rewards for myself and the South Florida giving community.

What program with your organization do you get the most excited about?

Right now I am excited to be planning the launch of my latest endeavor, the Social Affairs Charity Register. This charity directory will be the first of its kind in Miami and will feature a complete charity circuit calendar, editorial coverage of non-profit organizations, profiles of leading philanthropists, and fundraising news and techniques for effective action. It is a great opportunity to showcase charitable organizations in our community and for all charities to plan dates that will not overlap with other charities.

Is there a charitable event that you really look forward to attending each year?

The Vizcayan Ball is the only white tie optional event in Miami each year, and it is absolutely spectacular! I say that not only as president of The Vizcayans, but also because year after year we have been able to raise awareness about the protection of our national heritage. The Vizcaya Museum and Gardens represents one of the most precious historical resources in our community and it is a pleasure and an honor to help in its preservation for our enjoyment and for future generations.

What is your idea of perfect happiness?

Anything that involves spending quality time with my youngest daughter, Alessandra, and my husband, Luis, who supports me in all my endeavors and pushes me to follow my dreams.

Do you have a favorite vacation spot?

As a family, we love to vacation in the Northeast during the summer - Nantucket is very dear to us. We spend time in New York and Colorado in the winter. Last winter, Aspen was a beautiful way to ring in the New Year with my family and dear friends!

What charitable organizations are you involved with at this time?

I serve as the president of The Vizcayans and also sit on the Red Cross Ball Committee. I am the Jackson Cancer Care President, am on the board of the United Way, and chair Hugs & Kisses for Miami Children's Hospital.

How do you stay so motivated and committed?

I think my motivation and level of determination is an inherent trait. Whether I am at the office or not, I am always working. But that is not something I have to force myself to do. I have a natural drive that motivates me to be so active in my work and in our community.

What is your favorite store for clothes shopping?

There is no way I could narrow it down to just one. I love Neiman Marcus as well as Saks Fifth Avenue, and in New York, Bergdorf Goodman. The designer boutiques are also top on my list like Chanel, Oscar de la Renta and Valentino.

What magazine do you look forward to reading each month?

Social Affairs, Departures, Robb Report, and Vanity Fair.

If your house was up for sale and a potential buyer did a walk-through, what would your home say about you?

I love classic elegance and that has been incorporated into my decorating style. My home is filled with rich hues in reds and golds and is accented with commissioned art work and paintings. We also love vintage works and antiques with a traditional feel. But if someone had to describe my house I would love them to call it a home because that is what emanates from it, the feeling of a lovely home.

What is a moment you will never forget?

The day my husband got on one knee and proposed to me with a single red rose. I planned my wedding that same week with my dear friend Ena Lopez (she was my maid of honor two times, including when we renewed our wedding vows).

Are you where you hoped you would be at this point in your life?

No, I am always setting new goals.

When you were a little girl, what did you say you wanted to be when you grew up?

A lawyer.

Do you have a motto, or some words of wisdom, that has guided you through your life?

Shoot for the stars, don't give up!

Who is the most interesting person you have every met?

Prime Minister Margaret Thatcher.

What is your proudest achievement?

Becoming a mother.